The Canvas by Patrick Stähler

The Business Model Canvas by Patrick Stähler focuses on customer satisfaction. In his book “Das richtige Gründen” (“the right founding”) he explains how it’s done. In the following you can see his canvas with questions inserted. The podcast below provides you with a helpful guide on how to use the canvas correctly. You can either print out the PDF  to fill out the boxes or just listen. Let’s start!


Reflection questions:

Think about Spotify. How would they have filled out the boxes?

Focus on the Value Proposition box. Can you think of a new idea to satisfy customers?


The Patrick Stähler Canvas Quiz


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