Business Model Canvas #3 Value Proposition

The Value Proposition is the reason why customers decide to use the product of one or another company. Every value proposition is a bundle of products or services that solves customer problems or fulfils needs. Some of these are new innovative offers and others are existing products but with a new feature.

Values can be quantitative (e.g. price, efficiency) or qualitative (e.g. customer experience, design):

 

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