Every company has to ask itself the questions: For which values is every single customer segment ready to pay? What is the strategy to capture this value? Answering this questions allows the company to generate one or more revenue streams from each customer segment. Steve Blank gave a few examples in the video: a for-free-model, a licence or subscription model. The revenue model is different than the pricing tactics. Each revenue stream can have different pricing mechanisms, such as fixed list prices, negotiations, auctions, market-dependent, quantity-based, or revenue management.