Author Archives: Malena Wiegmann

About Malena Wiegmann

Malena is a student at Berlin School of Economics and Law (HWR Berlin).

The Canvas by Patrick Stähler

The Business Model Canvas by Patrick Stähler focuses on customer satisfaction. In his book “Das richtige Gründen” (“the right founding”) he explains how it’s done. In the following you can see his canvas with questions inserted. The podcast below provides you with a helpful guide on how to use the canvas correctly. You can either print out the PDF  to fill out the boxes or just listen. Let’s start!


Reflection questions:

Think about Spotify. How would they have filled out the boxes?

Focus on the Value Proposition box. Can you think of a new idea to satisfy customers?


The Patrick Stähler Canvas Quiz


Lean Startup #1 Introduction

The Lean Startup is an approach from Eric Ries. In his book “The Lean Startup”, he talks about his story and his unique way of founding a business. While working in different teams as a product developer, Ries faced a lot of failures. After a while he found a way for startups to grow faster and cheaper.

To follow the Lean Startup philosophy means to launch a product in a phase in which it hasn’t reached the point of complete perfection. By selling a first version of the product and continuously collecting data and feedback from the customers, it is then easier to optimize the product step by step until the point of complete satisfaction is reached.

Instead of wasting months through making assumptions about what the customer wants, it is quicker to bring it to the customer straight away and either fail and start new or find a market and improve.