Author Archives: Caroline Duttine

About Caroline Duttine

Caroline is an entrepreneurship enthusiast.

Business Model Canvas #1 Overview

The Business Model Canvas is a tool, developed by the entrepreneur, author and lecturer Alexander Osterwalder, which is of use to find the right business model for a business idea. A business model represents the logical relationships of how an organization or business can generate added value for customers and secure revenue for the organization. With its simple and visual schema, the Business Model Canvas helps to work out, manage and plan the challenges on the way to the right business model.

It consists of nine Blocks, which are named with the key factors of a business model. They have to be filled with content little by little and brought into meaningful relationship with each other. The key factors are:

After answering the questions of every Canvas block, the formulated results can be incorporated into the business plan, containing all important considerations on how to put a business idea into action.

On you can find a free template for the typical map of the Business Model Canvas and also a bundle of other useful tools to create you business model.